Agentic commerce discovery infrastructure
"Agents are becoming the storefront. If you're not in the agent's catalogs and toolchains, you're not on the shelf—and if your data isn't decision-grade, you don't get picked."
1.
Agents will own demand
2.
The index becomes the shelf
3.
Ranking becomes distribution
4.
Schema becomes the new SEO
The agent can only act on what it can retrieve and rank, so the index is the shelf and ranking is distribution.
Intent
→
Discovery
→
Evaluation
→
Checkout
→
Fulfillment
We make supply eligible, retrievable, and confidently recommendable—upstream of checkout.
Tolerate ambiguity
Visual
Forgiving
Demand precision
Logical
Strict
Eligibility > Ranking
You don't just rank lower—you often don't qualify at all.
Google / Social
↓
Many PDPs
↓
Checkout
Users perform evaluation
Agent Chat
↓
Shortlist
↓
Checkout
Evaluation happens inside the agent
Are you eligible for the right queries, and do you win the shortlist?
Moving from demos to live consumer surfaces
Feed specs, tool interfaces, eligibility policies
Drift and freshness requirements turn integration into ongoing operations
If key attributes and policies aren't structured, you may not qualify
The hard part is keeping many integrations correct and current
Wrong data pushes platforms to demand higher correctness, increasing merchant burden
Normalization + Canonicalization
Products, variants, offers must be standardized
Attribute Enrichment
Extract the specific, comparable details agents need
Policy Structuring
Turn returns, delivery, payment into machine-readable constraints
Provenance + Monitoring
Attach timestamps and sources so agents can trust decisions
Agent-readiness + distribution ops
Legible ROI, straightforward adoption
Agent-native retrieval (constraint-first, decision-ready)
Reliable, structured supply for builders
Portable publishing + discovery substrate
Publish once, discover everywhere
Participants can adopt individual pieces without committing to the whole network on day one.
ICP: Differentiated brands where constraint-heavy queries matter most
Manage and refresh feeds/tools from one place
Stay eligible as platform requirements change
Structure attributes, variants, policies into decision-grade offers
"Why don't I show up?" with a prioritized fix list
We serve decision-ready candidates, not just links
Constraint-first retrieval
Handles hard constraints + trade-offs
Decision-ready candidates
Canonical products, policy constraints, provenance
Freshness + provenance built-in
Timestamps and sources agents can trust
Low latency, high reliability
Built for agent loops
Portable discovery: publish once, integrate once
Distribution ops • Data quality
Agent trust • Network effects
1. Supply SaaS
Connectors, publishing, monitoring
2. Demand API
Usage-based retrieval
3. Premium Tiers
SLAs, verification, diagnostics
Introductions to:
• Differentiated brands
(design partners)
• Agent builders
(API customers)